826 BOULDER - Giallo!

 

Since Boulder, Colorado was named the happiest place to live in the United States, 826 Boulder is a playful, uplifting and encouraging store front designed to deliver little luxuries of happiness. The name Giallo means yellow in Italian, yellow is a warm and happy color, and Italians had the highest populated ethnicity rate in the town of Boulder - therefore it felt right to name the store based off of the statistics found in my research. The color palette is also inspired by happiness as well, and each product has encouraging messaging embedded in the design. 

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